Keith Chi-Hang Tam

 

Keith Chi-hang Tam
Typography
Hong Kong

         
 
I started a new thread in Typophile:

Criteria for choosing typefaces
How do you choose which typeface(s) to use for a project? How would you rate the importance of the following criteria (not in any particular order):legibility; prevailing trend/fashion; personal taste; client’s wishes/preferences; historical context (reflecting the time and place of the content); context of use (kind of paper, method of printing, etc); stereotypes (established conventions, e.g. script type for wedding invitation); uniqueness(in terms of distinguishing from others).

2/22/2003 09:06:00 AM

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